Friday, October 20, 2017
The American Institute of Public Accountants CPA Marketing Toolkit
Iowa resident Bruce A. Willey is a certified public accountant and attorney with more than two decades of experience in tax strategy and business law. Currently, he practices with American Tax Law Planning and the Willey Law Firm, both in Cedar Rapids, Iowa. In addition to his professional work, Bruce A. Willey holds membership with the American Institute of Certified Public Accountants.
Founded in 1887, the Institute is a membership organization that advocates for the interests of those in the accounting profession. The organization currently has more than 418,000 members from 143 countries.
Outside of advocacy efforts, the institute also provides members with access to professional education courses and resources such as the CPA Marketing Toolkit. The kit includes a variety of resources, like infographics, templates, branded marketing materials, and surveys designed to enhance marketing and communications for accounting professionals. In addition, members can review customer service pointers, selling tips, and other best-practice information that can be applied to their work. For additional information on the Toolkit, visit www.aicpa.org.
Thursday, October 12, 2017
The CLE Program at WealthCounsel
Bruce A. Willey is a CPA and lawyer who provides tax law strategy and legal services to the Cedar Rapids, Iowa region. A graduate of the University of Iowa, Bruce A. Willey is also a member of professional organizations like the American Institute of Public Accountants and WealthCounsel.
Founded in 1997, WealthCounsel provides legal services and technology solutions to a community of more than 4,000 attorneys. The firm's offerings include a resource center and educational services, such as continuing legal education (CLE).
The CLE program enables WealthCounsel members to achieve mandatory CLE requirements and educational credits. The program is flexible in nature and is designed to give members the ability to take the courses they want at their own convenience. In-person seminars are a regular program feature, in addition to online courses, seminars, live streaming sessions, and webinars. Successful business professionals and attorneys lead many of the courses, which cover topics such as the tax code, irrevocable trusts, and estate planning for non-citizens. For further information on available educational courses and resources, visit www.wealthcounsel.com.
Monday, October 2, 2017
Why Having an Accountant is Important for Startups
Iowa-based accountant Bruce A. Willey works as a consultant at American Tax Law Planning. Possessing nearly 30 years of experience, Bruce A. Willey of Iowa is a Certified Public Accountant who has worked with companies in a wide range of industries. He also frequently contributes to small business-targeted webcasts and websites.
Many startups believe that they do not need an accountant right away since their business operations are fairly simple. In actuality, startups need accountants even before they start operating. The reason accountants are needed so early is because they can provide entrepreneurs with valuable advice to ensure the company starts off strong. This often involves helping entrepreneurs determine the right legal entity for their company and understand the tax associated implications.
Once a startup begins selling, accountants continue their assistance by helping owners manage their business without worrying too much about finances. They often handle everything from keeping owners informed about their money and balancing the books to preparing and filing taxes. Since most startups operate with just one entrepreneur or a few employees, having this extra help is extremely beneficial.
As the startup continues to grow, accountants provide financial advice about seeking investors and growing a business financially. Poor accounting methods can keep valuable investors away, but companies that have had an accountant and accounting system in place since opening often do not have to worry about this.
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