The American Institute of Public Accountants CPA Marketing Toolkit

Iowa resident Bruce A. Willey is a certified public accountant and attorney with more than two decades of experience in tax strategy and business law. Currently, he practices with American Tax Law Planning and the Willey Law Firm, both in Cedar Rapids, Iowa. In addition to his professional work, Bruce A. Willey holds membership with the American Institute of Certified Public Accountants. 

Founded in 1887, the Institute is a membership organization that advocates for the interests of those in the accounting profession. The organization currently has more than 418,000 members from 143 countries.

Outside of advocacy efforts, the institute also provides members with access to professional education courses and resources such as the CPA Marketing Toolkit. The kit includes a variety of resources, like infographics, templates, branded marketing materials, and surveys designed to enhance marketing and communications for accounting professionals. In addition, members can review customer service pointers, selling tips, and other best-practice information that can be applied to their work. For additional information on the Toolkit, visit www.aicpa.org.